My latest articles on
all things digital...

I share my experiences and thoughts so that we can create a better web that is more inclusive. I've been lucky enough to work right across the whole product development lifecycle, so I can write about what has worked for me and more importantly, the lessons that I've learned. Here are my stories from UX, UI & Product Design, right up to Product Development.

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Embracing Technology to Solve Design and Accessibility Challenges

Discover how to tackle design and accessibility challenges in web design using technology for smarter, sustainable solutions.

Beyond Scrum: Agile Strategies for Effective Design Collaboration

Scrum is ineffective for designers. Agile principles like collaboration, iterative development, user focus, and continuous learning work better.

Embracing Simplicity

Less is definitely more. This is why you should be creating simpler experiences that provide a richer user experience.

The road to a design lead

I want to share my journey to becoming a lead UX designer and what you can take from my experience.

Group voting on ideas is a shambles

Why I believe group voting is not the best way to decide what ideas you should progress with. Not everyone is good at making decisions, so don’t expect a group of people to make brilliant decisions.

A simple way to grow your portfolio and show a little bit of goodwill

Here is a simple way to show a little goodwill when growing your design portfolio

Design Better App Sign Up Screens

I want to share a few simple tips for improving the design of signup & sign-in screens for apps.

Boosting creativity with Design Jams

I want to share how you and your team can stay creative through Design Jams.

The fastest way to prototype and test landing pages with Notion

A quick way to prototype and test landing pages before we spend hours making them look beautiful. And we're going to be using Notion to create a words-first (content-first) landing pages.

Simple Design Tips For Better Focus States

To make the web a little better here are a few simple tips for improving the design of focus states in a user interface.

How to perform unmoderated usability testing with Zoom

I want to share how you can perform usability testing using Zoom. It is a pretty simple method, but it does require a little more planning and perfecting. But it is cheap and effective.

The ROI of UX Design

A simple case study about how a trivial user experience problem was costing us a small fortune in hidden costs each year if we chose not to fix it.

How you can raise awareness and promote UX Design across your company

I'm going to share two ways that you can start promoting design across the business. That you start doing today!

Create better mobile apps with these articles

Here are five articles that will help you improve the user experience of your mobile apps so that they provide beautiful experiences.

Better usability testing with this user testing script

I’ve had quite a few people asking me “how do you write a user testing script?” so I’ve decided to share how I create a user testing script when I’m performing usability testing.

Five tips to make your website more accessible

I’m gonna share a few tips so that you can make your website more accessible and inclusive to all.

A template for Usability Testing

My template for performing user testing sessions. And also an example of the template being used in a project.

My takeaways from attending the Awwwards Conference in Amsterdam

Here are my main takeaways from a week spent at the Digital Thinkers conference in Amsterdam.

New year, new post, same oul me

I wanted to quickly write down my thoughts on what I've been doing for the past two weeks.

Tooling our design process in 2020

Here are the digital tools we use to create future products that empower users.

What a Sprint Demo is NOT!

I want to talk about what sprint demo is not for so that you can have great demos that people want to attend for the right reasons.

Create an Interface Inventory with InVision Boards Template

This template will help you to create an interface inventory using InVision Boards quickly.

Become a better UX writer and storyteller with these resources

This list of resources helped me become a better writer and storyteller. Read it and become a better UX writer today.

How to create experiments that drive innovation

I love running experiments and learning how users interact with a product. In this article, I want to show you how easy it is to run experiments that will drive innovation.

How to animate prototypes using Principle and Sketch

I want to share how easy it is to use Sketch & Principle to create app animations and share them with the rest of the team.

Inclusive Design: the what, the why, and the how

This article will guide you in creating better products that are inclusive of all people. And better your understanding of inclusive design.

Creating landing pages (and websites) that drive conversions

We’ve got to change our thinking when designing websites and landing pages that we want users to convert. When creating landing pages, we should think of all the objections a user will have.

Designing for different states in the UI

A common trap is to only focus on creating designs that represent the perfect state of a UI. This article contains a list of UI states that to focus on to improve the user experience of a product.

6 Questions to understand a Product

These are six simple questions that a successful Product Manager should be able to answer about their product.

Tips to improve design handoff using Sketch and InVision

In a lot of companies collaboration only happens when the designer hands off the design specs to the developer. This is wrong for so many reasons because collaboration should be a handshake.

How to use GitHub for Design Version Control

The hungover ramblings of a silly man and his no-nonsense approach to version control for design. I’m gonna quickly show you my workflow for using GitHub as design version control.

Questions to ask during a project design kickoff

Here are the questions I ask my clients at the start of a project so that we begin with a step in the right direction.

UX Design Case Study: How I redesigned Supervalu’s Real Rewards App

SuperValu is a major supermarket chain with stores right across the island of Ireland. I performed a UX redesign of their loyalty programme app using a design thinking process.

Lostness: A UX metric for measuring if users are lost

Lostness is a UX metric that will help measure the effectiveness of your product.

3 simple steps to Design Thinking

It’s simple to implement Design Thinking in your company or side project with these simple steps.

A UX guide for creating awesome apps

We all want to build great apps that our users love. So here‘s a guide to creating awesome apps that your users will love.

How to turn 2-star apps into 5-star ones

In 2014 we had 2-star mobile apps, and this is the story of how we turned them into 5-star apps that ranked number 1 on both the App Store and Google Play Store.

My advice to all junior UX designers

Starting out on a career in UX Design is not a sprint but it is an adventure full of ups and downs.

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